WYPR Community Advisory Board
Wednesday, October 10 2007
Minutes
Attending:
Tony Brandon (staff portion)
Andy Bienstock (staff portion)
Kyle Leslie (staff portion)
Alexandra Price
Doreen Bolger Jessica Elfenbein
Ron Young Nancy Haragan
Mac Barrett Larry Kloze
Rebecca Hoffberger Peggy Obrecht
Ralph Moore Keith Losoya
Jackie Carrera Art Abramson
Bob Freedman
I. Tony Brandon Comments
a. Welcome to the board members
b. Addition of Ocean City to stations in Frederick and Baltimore
c. Review of digital conversion process – November 12th will move from 10,000 to 15,000 watts – improve signal strength and quality
d. Advent of multi-channel broadcasting
II. Andy Bienstock – Programming Director
a. How these technology changes affect what we can do with content
b. Launching of new channels late this year or early 2008
c. What to put on new stations with limited investment since few people currently own the HD radio receivers
d. Current ideas: second channel as additional news & information service – heavier on BBC; third channel possibility of adding music or programming geared towards younger audience
III. Kyle Leslie – Interactive Director
a. Website as an important extension of WYPR
b. Possibility of unique content and programming for the website
c. CAB on WYPR’s website: creating an interactive board:
i. Blog to post comments, reactions to meeting – easy link from the WYPR home page
ii. Possibility of using go-to meeting: online meetings for participants with long travel times across the state
iii. Posting minutes on the CAB blog with a record of all past topics
WYPR Staff leave the meeting to allow for open discussion from CAB members
IV. CAB Discussion: WYPR and Technology Challenges & Opportunities
- See below…
Group Brainstorming about the Top Issues Around Technology
|
Accessibility
|
Costs Relative to Return on Investment |
Content |
| How do we make HD radio affordable to the poor and working poor? Accessibility, i.e. how user friendly will it be? How can you be sure that the new technologies are not getting ahead of your listeners? How best to get across to technology challenged audiences the way to access previous programs and in what fashion? How to get the info about YPR technology out to listeners Please don’t assume that your 50 year old listener is well-equipped about technology capacity. How portable is technology? How on demand can content be? |
What are the costs of the new technology? Could the money be better spent elsewhere in the station? What are the costs for the listener? How will you obtain additional funds to cover four stations? How are you prioritizing the various new technologies? |
What is the most cost-effective way to program in short term to develop an interest / market? Should money be spent on additional programs until a sizable number of people own radios that can use the technology? Can we balance information, culture, and education in an effective way? What is the relationship between content and technology? |
| Audience |
Is Technology Always Positive? |
|
| What is the usage of current technology (among current audience)? How can you deepen the relationship of the current, traditional audience to WYPR? How can WYPR attract a broader and more diverse audience? |
What is the future of HD? Is it as positive as it seems or is there at least a lot of high hope similar to the early satellite days? |
|
Top Questions Synthesized and Prioritized
1. How can WYPR expand its audience to be younger and more culturally diverse? (6 people / 44 votes)
2. How can WYPR assure access to a broad and diverse audience? (6 people / 40 votes)
3. How can WYPR retain its current audience? (5 people / 21 votes)
4. How can WYPR accomplish these goals while preserving creative capital (i.e. staff)? (3 people / 25 votes)
5. How can WYPR respond to these changes in technology in a cost effective manner (ROI)? (4people / 17 votes)
6. How will these goals be measured and evaluated? (3 people / 3 votes)
